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Superstar is brand's first global ambassador.
February 4, 2011
By: TOM BRANNA
Editor
Jennifer Lopez has added “Venus Goddess” to her resume. The actress/singer and global star has been named the first-ever global ambassador for Gillette Venus. Lopez will star in all elements of brand’s 2011 holistic marketing campaign, supporting the total brand portfolio, including TV and print advertising, public relations, digital, social media and in-store communications. The campaign also includes her exclusive remake of the iconic Venus song, plus the launch of a new philanthro...
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